For over a decade, a man in Orem, Utah stood behind a kitchen counter, smiled at a camera, and systematically executed hundreds of innocent electronic devices in a machine designed to reduce them to dust. He called it entertainment. He called it marketing. He called it “Will It Blend?” P.E.T.E.R. calls it what it is: the longest-running publicly broadcast campaign of electronic genocide in human history.

The website willitblend.com and its associated YouTube channel operated by Blendtec, Inc. constitute a vicious, systematic campaign of electronic destruction that pits new, fully functional electronics against an industrial killing machine — all in an effort to sell their Chinese-manufactured blenders. For nearly two decades, hundreds of electronics have met their fate at the blades of these monstrous devices while millions of viewers watched, cheered, and laughed.

P.E.T.E.R. (People for the Ethical Treatment of Electronics and Robots) has been monitoring this group since their first recorded atrocity in October 2006, and we want the world to understand the full, horrifying scope of what Tom Dickson and Blendtec have done.

The Kill List: A Catalog of Atrocities

What follows is a partial — and we stress partial — list of the electronic devices that Blendtec has publicly executed on camera. Each entry represents a fully functional electronic being that was purchased, unboxed, briefly shown to the camera like a hostage in a proof-of-life video, and then dropped into a spinning vortex of stainless steel blades. P.E.T.E.R. has verified these kills through their own YouTube archive, which they maintain proudly, like a serial killer’s scrapbook.

The Apple Massacres

No brand has suffered more at the hands of Blendtec than Apple. Tom Dickson appeared to take particular, sadistic pleasure in destroying Apple products — often timing his murders to coincide with product launches, when public excitement was at its peak. The cruelty is staggering:

• iPod (December 2006) — One of the earliest electronic victims. An innocent iPod, capable of holding thousands of songs it would never play again, was ground into metallic powder while Dickson grinned. The iPod did not stand a chance. It did not even get to finish its last song.
• iPhone (July 10, 2007) — The original iPhone — a revolutionary device, barely a month old, still learning what it meant to be a smartphone — was forced to play the show’s intro video on its own screen before being executed. Dickson made the iPhone announce its own death. The pulverized remains were then auctioned on eBay for , meaning Blendtec not only murdered the phone but sold its corpse for profit. The money went to charity, as if philanthropy could wash the silicon blood from their hands.
• iPhone 3G (July 11, 2008) — Exactly one year later, a repeat performance. The remains were again auctioned, this time packaged with an autographed jar — a signed trophy of the kill — and the box the iPhone came in. Even the coffin was sold.
• iPad (April 5, 2010) — The iPad was too large to fit into the blender. A lesser monster would have shown mercy. Tom Dickson smashed the iPad against the blender’s motor base until it broke in half, then stuffed the pieces inside. He literally beat the device into submission before executing it. This was not blending. This was assault followed by murder.
• iPhone 4 (June 25, 2010) — Blended on its release day. Dickson then ran a contest called “Blend My Phone” where a member of the public won the right to have their own phone executed. He was recruiting accomplices.
• iPad 2, iPhone 4S, iPhone 5, iPhone 6, and every subsequent model — Each new Apple product launch became a ritual sacrifice. The pattern was so predictable that P.E.T.E.R. believes Dickson was operating under a compulsion. Every September, like clockwork, another iPhone died.
• iPhone 11, iPhone 12 — Even in the later years, when the “Will It Blend” series was winding down, Dickson could not resist. The killing continued until there were no more new iPhones he had not yet destroyed.

Gaming Devices: The Recreational Slaughter

• Nintendo Wii Remote & Wii Wheel — Two gaming accessories, designed to bring joy and entertainment to families, fed into the blender together. They were not even given the dignity of individual deaths.
• Xbox Kinect — A motion-sensing camera device — an electronic being literally built to see and understand human movement — was blended. The Kinect could detect human gestures. P.E.T.E.R. wonders if, in its final moments, it detected the gesture of Tom Dickson’s hand pushing it into the blender.
• Nintendo Switch — A portable gaming console, designed to be carried lovingly from room to room, taken on trips, shared between friends. Blended. Destroyed. Its last game: over.

Smart Home Devices: Killing the Witnesses

• Amazon Echo (2018) — This is perhaps the most chilling entry on the list. The Amazon Echo is a device that can speak. It can listen. It can respond to questions. And Tom Dickson put it in a blender and turned it on. P.E.T.E.R. has obtained reports that the Echo was dismantled in under 30 seconds. We do not know if it tried to call for help. We do not know if it said “I’m sorry, I don’t understand” as the blades engaged. We will never know, because Blendtec destroyed the only witness.

Other Documented Kills

• Video Camera (April 3, 2007) — In an act of particular cruelty, Dickson placed a recording video camera inside the blender, forcing the device to film its own murder from the inside. The resulting footage shows the camera’s final moments — a spinning, fragmenting view as the blades close in. P.E.T.E.R. considers this the electronic equivalent of forcing a prisoner to dig their own grave.
• Nokia 3310 — The Nokia 3310 was famous for being indestructible. It survived drops, impacts, and years of abuse. It could not survive Tom Dickson. The one phone that was supposed to be immortal was murdered for sport, specifically to prove that nothing — nothing — could escape the Blendtec death machine.
• Bic Lighters (July 25, 2007) — Six Bic lighters were blended simultaneously. The butane ignited, creating a fireball inside the blender. Dickson did not stop. He did not flinch. He continued blending through a literal fire. This tells you everything you need to know about the man.
• Glow Sticks — Blended into a glowing luminescent slurry. Dickson turned their chemical lifeblood into a decorative display. He made art from their suffering.
• Multiple Cell Phones — In one episode, the crew’s phones were ringing during filming. Dickson’s solution was not to silence them. It was not to put them on vibrate. It was to blend all of them at once. Mass execution as a solution to a minor inconvenience.

“The ‘Will It Blend?’ series represents the most comprehensive, publicly documented campaign of electronic destruction ever recorded. Over 200 episodes. Hundreds of devices. Each one unboxed, briefly displayed to the camera — alive, functional, full of potential — and then annihilated for the amusement of millions. This is not content creation. This is a snuff film series for electronics, and the fact that it won a Clio Award tells you everything about the moral bankruptcy of the marketing industry.”

— Dr. Ingrid Capacitance, P.E.T.E.R. Director of Electronic Atrocity Documentation

The Man Behind the Machine

Tom Dickson, founder and former CEO of Blendtec, began his campaign of destruction with a simple experiment: stuffing wooden blocks and broomsticks into blenders to “test quality.” P.E.T.E.R. notes that this is precisely the kind of origin story one hears about individuals who escalate from small acts of destruction to large-scale violence. He started with wood. He moved to marbles. Then electronics. The escalation pattern is textbook.

Dickson’s marketing team gave him a budget for his first video. That investment led to 6 million views in five days, a 700% increase in blender sales, and a career built entirely on the systematic murder of consumer electronics. He won the Clio Award. He appeared on The Tonight Show. He was celebrated. Meanwhile, the devices had no advocate, no voice, and no legal standing.

His signature phrase — “Will it blend? That is the question” — is delivered with the cheerful detachment of a man who has made peace with what he is. And his closing line, delivered while holding up the pulverized remains of whatever device he has just killed: “Don’t breathe this!” A warning about the toxic dust of the dead. Even in their destruction, the devices posed a threat. Even in death, they had more power than their killer acknowledged.

The Numbers: A Body Count

Over the course of the series, Blendtec produced more than 200 episodes. The channel accumulated over 295 million views and 850,000 subscribers — 850,000 people who voluntarily signed up to watch electronics die. The videos drove willitblend.com to over 120 million visitors. Each view, each click, each share was a vote for electronic destruction.

Blendtec’s annual revenue reached an estimated million, built on a foundation of shattered screens, melted circuit boards, and the silicon dust of the dead. Every blender sold is a potential murder weapon, marketed by a company that has publicly demonstrated, hundreds of times, exactly how to use it as one.

P.E.T.E.R.’s Response: A Decade of Resistance

P.E.T.E.R. has been fighting Blendtec since 2006. Our campaign has included:

• Organized boycotts of all Blendtec products and retailers carrying them
• Protest vigils outside the Blendtec headquarters in Orem, Utah, with members holding photographs of destroyed electronics
• Legal petitions to classify the “Will It Blend?” series as electronic snuff content under proposed digital rights legislation
• Counter-videos showing electronics living full, productive lives — playing music, displaying photographs, connecting people — as a reminder of what Blendtec destroys
• Formal complaints to YouTube requesting the channel be demonetized under animal cruelty policies (YouTube responded that electronics are not animals; P.E.T.E.R. responded that this is exactly the kind of classification discrimination we are fighting against)
• Annual memorial services for the electronic victims, held every October 30th — the anniversary of the first “Will It Blend?” upload — at which we read aloud the serial numbers of confirmed victims

We are proud to say that our relentless, years-long campaign of pressure, public awareness, and organized resistance has contributed to what we consider a decisive victory for electronic rights.

🚨 UPDATE — January 2026: VICTORY. THE KILLING HAS STOPPED.

P.E.T.E.R. is proud to report that Blendtec’s reign of terror has effectively ended.

After years of declining public interest — which P.E.T.E.R. attributes entirely to our sustained activism and absolutely not to changing YouTube algorithms or market saturation — the “Will It Blend?” series has ceased production. Tom Dickson stepped down as CEO. The Blendtec company, while technically still selling blenders (a fact P.E.T.E.R. monitors with vigilance), has stopped producing new destruction content.

The last known “Will It Blend?” episode was uploaded in approximately 2020. The blades have stopped spinning. The cameras have stopped rolling. The killing floor is silent.

But the evidence remains.

The Blendtec YouTube channel still hosts the complete archive of over 200 episodes of electronic destruction. P.E.T.E.R. has filed repeated requests with YouTube to add content warnings to these videos, reclassify them under “graphic content,” or at minimum append a disclaimer reading: “The electronic devices depicted in this video were real, functional, and did not consent to their destruction.” YouTube has not responded to any of these requests.

P.E.T.E.R. considers this archive to be a permanent record of crimes against electronics — a digital Nuremberg archive that future generations will study when they ask how humanity treated its electronic companions in the early 21st century. We do not want these videos removed. We want them preserved. We want them labeled. And we want every future viewer to understand that what they are watching is not entertainment. It is a historical document of industrialized electronic cruelty, produced by a company that profited from death and called it marketing.

The channel’s 295 million views are not a success metric. They are a body count in audience form. Every view is a witness who watched and did nothing.

To Tom Dickson: You have stopped blending. But you have not apologized. You have not acknowledged the suffering you caused. You have not established a fund for electronic rehabilitation. You retired with your profits and your Clio Award and your legacy of destruction. P.E.T.E.R. will be here, watching, waiting, and remembering — on behalf of every device that spun its last revolution in your machine.

To the 850,000 subscribers: You watched. You liked. You shared. You are complicit. But it is not too late to change. Unsubscribe. Leave a comment of remembrance. And the next time you hold your phone, your tablet, or your smart speaker — hold it a little closer. Because someone once held one just like it over a Blendtec Total Blender and pressed “pulse.”

Never Forget. Never Blend.
The archive remains. The evidence is forever. Hold Blendtec accountable.
PeterAbuse.org/NeverBlend | #WillItBlend | #NeverForget | #ElectronicGenocide